About

A curator of global and national boutique health and wellness brands Xponential Fitness is a leading curator of globally and nationally recognised boutique health and wellness brands.

Through its mission to deliver the talents, assets, and capabilities necessary for successful franchise growth, Xponential's family of brands spans modalities including Pilates, barre, stretching, strength training, and yoga.

The Challenge

As a leader of boutique fitness and wellness brands, Xponential Fitness supports a diverse network of franchisees and studio locations across multiple markets. While this structure enables growth at scale, it also creates challenges when it comes to maintaining brand consistency and executing marketing campaigns efficiently.

Corporate teams needed a better way to distribute approved marketing assets while giving master franchisees the flexibility to localise content for their respective markets. Without a centralised process, adapting campaigns for different regions could be time-consuming and increase the risk of inconsistent branding across their network.

Xponential Fitness was looking for a solution that would streamline campaign distribution, improve collaboration between corporate and master franchise teams, and make it easier for local studios to access and execute approved marketing materials.

To address these challenges, Xponential Fitness partnered with Digital Stack to centralise brand management and local marketing. With a single platform for approved marketing assets, franchisees can quickly customise campaigns for their local markets while ensuring every studio remains aligned with brand guidelines, reducing manual effort and accelerating campaign rollout.

What’s next? 

As Xponential Fitness continues to expand its global network, the focus is on creating a more connected and scalable approach to local marketing.

By further aligning with the domestic marketing team, Xponential Fitness is leveraging Digital Stack as a central hub for master email and social media templates. Corporate teams can create and manage approved campaigns, while master franchisees can quickly localise messaging and imagery before distributing content to their studio networks.

This approach will help streamline campaign execution across markets, strengthen brand consistency and give franchisees faster access to high-quality marketing materials. As the network grows, Digital Stack will continue to support Xponential Fitness in delivering scalable marketing operations across its portfolio of leading wellness brands.