About

Sequel Brands is redefining how the world moves with innovative, science-backed, community-driven health & wellness concepts designed to inspire lasting performance, well-being and longevity.

The Challenge

As Sequel Brands rapidly expanded its portfolio of health and wellness brands, maintaining a consistent brand experience across more than 200 locations became increasingly complex.

Each brand within their network has had its own marketing needs, local operators and promotional activity, making it difficult to ensure campaigns remained on-brand while still allowing locations the flexibility to promote locally.

Marketing teams were spending significant time creating and distributing assets, while franchisees often worked with outdated materials or required additional support to launch campaigns. The challenge was finding a way to scale local marketing efficiently without compromising brand consistency, compliance or speed to execute.

Sequel Brands needed a solution that would empower locations to create and customise marketing materials independently, while giving corporate teams complete control over brand standards.

Digital Stack provided Sequel Brands with a centralised platform to manage, distribute and localise marketing assets across its growing network, with the Template Gallery becoming a key tool for enabling franchisees while maintaining brand control.

What’s next? 

As Sequel Brands continues to expand, the focus is on creating a centralised marketing system that supports existing brands and future growth opportunities.

With the recent launch of Ultimate Longevity Center, Sequel Brands' newest wellness concept developed in partnership with longevity expert Gary Brecka and Lifeforce, the need for a scalable and centralised marketing platform has become even more important. The new brand reflects their vision of expanding beyond fitness into the rapidly growing longevity and preventative health space.

As the network continues to grow, Digital Stack will play a key role in helping Sequel Brands maintain brand consistency, streamline marketing operations and successfully launch and scale new brands across the network.