Digital Stack x Goodyear Partnership

Goodyear Autocare is a national network of retail tyre and automotive service centres in Australia and New Zealand. Goodyear Autocare has over 200 stores in Australia and New Zealand, offering a licensee model.

Focus on Local Area Marketing

Goodyear Autocare has partnered with Digital Stack to increase their local area marketing for stores across Australia and New Zealand. 

This marks a strategic shift in Goodyear Autocare’s marketing in Australia and New Zealand. With previous heavy focus on National brand advertising through partnerships with the likes of NRL, the Digital Stack partnership prioritises local awareness and reach for local autocare stores. 

What has been accomplished so far

The partnership was announced to the licensees during the conference - Still. Always. Forever. hosted in Gold Coast over 25th and 26th April.

The Goodyear Autocare local area marketing initiative in partnership with Digital Stack includes distribution of organic brand assets and search engine optimisation.

A 30 day trial was conducted in four stores in Australia; Preston, Frankston, Milton & Blacktown. The results proved this strategy to be effective in contributing to local awareness, SEO and organic engagement.

The Result

Within 30 days, all pages saw almost double growth in page likes with over 10,000 impressions tracked from relevant local audiences. 

94% Page Likes Growth in just 30 days