About Choice Hotels

Choice Hotels International is one of the world's largest hotel franchises, operating over 7,500 hotels globally with a portfolio ranging from economy to upscale brands, including Comfort Inn, Quality Inn, Clarion, and Ascend Hotel Collection.

The Challenge

As one of the world’s largest hotel franchisors, Choice Hotels International manages a diverse portfolio of brands and thousands of properties across multiple regions. With rapid growth across APAC and expansion into EMEA and other international markets, maintaining consistent brand execution at scale became increasingly complex.

Prior to partnering with Digital Stack, regional teams faced challenges around inconsistent branding, fragmented marketing activity and varying levels of franchisee engagement across locations. Individual properties were often using different tools and processes, making it difficult for head office teams to maintain visibility, provide support and ensure campaigns stayed aligned with brand standards.

One of the key pain points was franchisee adoption and engagement. While head office teams clearly understood the value of streamlined marketing operations, many franchisees required additional support, education and onboarding to maximise platform usage. This created a need for scalable training resources, simple workflows, and ongoing communication to drive consistency across all regions.

At the same time, the EMEA region was experiencing rapid growth, creating additional pressure to onboard teams quickly and maintain continuity. Choice Hotels needed a scalable solution that could simplify operations, improve collaboration, and support long-term global expansion.

What we’ve accomplished:

Digital Stack provided Choice Hotels with a centralised, all-in-one brand and marketing platform that simplified marketing across multiple brands, regions and hotel locations.

By creating a single source of truth for marketing activity, Digital Stack enabled all head office teams and franchisees to access approved assets, schedule campaigns, manage content and maintain brand consistency from one platform. The solution helped eliminate manual processes and reduced the complexity of managing marketing operations across such a large and diverse network.

To support adoption across franchisees and regional teams, Digital Stack also worked closely with Choice Hotels to deliver onboarding sessions, training workshops and educational video resources. These initiatives helped improve engagement, increase platform usage, and ensure teams felt confident using the technology effectively.

The success achieved within the APAC region became a blueprint for other global markets. As measurable efficiencies and operational improvements were demonstrated, Choice Hotels began expanding the Digital Stack rollout into EMEA and additional regions worldwide.

Key Wins

• Improved brand consistency across multiple hotel brands and regions

• Streamlined campaign scheduling and content management

• Reduced manual marketing administration and reporting time

• Increased collaboration between head office teams and franchisees

• Greater visibility across regional marketing activity

• Simplified onboarding and training for new teams and franchisees

• Strong adoption and success within APAC driving global expansion opportunities

• Enhanced scalability to support long-term international growth

Results since onboarding

Since partnering with Digital Stack, Choice Hotels International has created a more connected and scalable approach to their marketing. 

The APAC region has delivered strong results, with teams saving significant time through more efficient scheduling, reporting, and campaign management processes, while ensuring greater consistency across brands and hotel locations.

Our platform has also improved visibility across regional marketing activity, making it easier for franchisees to stay aligned with brand standards and execute campaigns with confidence.

Following the success achieved across key markets, the partnership continues to expand as Choice Hotels International rolls out Digital Stack into additional regions to support long-term global growth.