FACE FOUNDRIÉ is an all-inclusive focused facial bar. From facials, to lashes and brows and overall skincare, they’ve got your needs covered. 

By offering cutting edge services by extensively trained experts but at accessible pricing, FACE FOUNDRIÉ has created a product primed for success for their franchisees. They also provide full esthetician training services at their headquarters so franchisees can send their team there to ensure all meet the highest standards of client service and care. 

Now more than ever is the time to get into the Beauty and Wellness sector. 

According to estimates from Future Market Insights, the beauty and wellness industry grossed $1,695,661.4 (USD) in 2024.  The interest in this sector is there, both from the consumer side and therefore, on the business owner side to get a piece of the pie. 

FACE FOUNDRIÉ is a one-stop shop for quality aesthetician services that won’t break the bank. Get a glowing facial, eyebrows and lashes done all in one place. 

And if you are looking to invest in your own business in the wellness and beauty sector, let this be your sign!

Image of the esthetician training facility at FACE FOUNDRIÉ Headquarters in Eden Prairie, Minnesota where there is a large room with multiple massage beds with pillows and stools for trainees to use. 

FACE FOUNDRIÉ Onboards onto Digital Stack 

Last year, FACE FOUNDRIÉ partnered with Digital Stack. As they looked ahead at their growth plans, they knew they needed to find a solution that would allow them to provide all their marketing materials in one place.   

It’s been a strong year for FACE FOUNDRIÉ. When they were onboarded on Digital Stack, they had 48 locations. Now they have 65. The company is projecting 75 open or in-development stores by the end of 2025.  

Based in Minnesota in the suburbs of Minneapolis, our Senior Brand Experience Manager went to visit the team at their headquarters for a catch up and to reflect on the first year of the partnership. Wins were shared and plans were made for how both teams can optimize the account and partnership as a whole in 2025. 

Digital Stack employee, Lexie Stoker, visits FACE FOUNDRIÉ headquarters, she is pictured with FACE FOUNDRIÉ team member Jess Engstrom in front of a “I Really Like Your Face” mural. 

Each month, FACE FOUNDRIÉ puts together monthly bundles of templates based on promotions, holidays, and products featured for that month. Previously, these were sent via a link and users would have to download the png of each template that they wanted to use and then upload that and post it on the day to social media. 

Since onboarding onto Digital Stack, the brand is able to share monthly bundles right in the platform, and franchisees can schedule these directly to Instagram and FB, stories as well, either immediately or in advance. Thus helping franchisees plan ahead and become more consistent with their marketing efforts. 

A Successful First Year

As we look at the months of the year during 2024, we can see a big uptick in usage by the network as these bundles became available, showing strong engagement with this content. Along with that, the internal reporting on Digital Stack for corporate teams includes data on the most used templates so the team can analyze this and see what versions of the different templates are most popular with the network, allowing them to streamline their efforts for future months by refining their output to make sure what they are making available to the network will actually get used. 

Additionally, the corporate team has started providing a monthly marketing plan for locations to follow. This is a new initiative from the team, as they were not able to provide this in an easy way before. Being able to add more value and guidance for their franchisees is a huge win for the FACE FOUNDRIÉ team. Many locations have taken advantage of these suggestions, but a couple have led the pack and have really engaged with planning out their marketing activities. 

“Digital Stack has been a game changer across our entire system. It’s incredibly easy to use and navigate, making streamlined marketing effortless for our franchisees. The platform ensures brand consistency at every location while allowing us to execute marketing plans effectively at both regional and local levels. It’s an essential tool for keeping our marketing on point and our brand strong!” - Jess Engstrom, Director of Brand and Technology at FACE FOUNDRIÉ

“The Plan section in Digital Stack has become a crucial part of my content strategy! It streamlines content organization and scheduling, helping me stay ahead of deadlines and maintain a consistent brand presence. It also allows for easy collaboration with my team members, making it seamless to adjust strategies and stay in sync for optimal engagement on social media!" - Grace Drescher, team member, FACE FOUNDRIÉ - Austin, Texas 

The most recent location to open right at the end of 2024 was San Francisco, and this store is killing it. They reached their opening sales goal for the first 90 days in only a month and half. This location also happens to be one of the most active locations on Digital Stack across the network for the last three months in a row. The corporate team does not think this is a coincidence. This store has been engaged with marketing and operations plays from the start and the proof that this pays off is in their numbers. 

"Digital Stack has been a huge asset to our marketing team here in SF. Having everything that I need in one place and really easy to find has been a game changer. It also has made posting content on social media a little less daunting. Digital Stack has helped us remember important dates or holidays as well as helped us schedule our posts! As a leader, Digital Stack has been a great tool to be able to get my team involved with sharing on their own professional social media accounts as well while keeping brand consistency.” - Hayley Jacquin, Franchisee, FACE FOUNDRIÉ - San Francisco, California

Getting to meet with clients in-person like this allows us to reflect but also look ahead and workshop new ideas and specific points of growth both the brand and Digital Stack want to see in the new year. 

For FACE FOUNDRIÉ, this includes utilising the Campaign Feature on the platform to be able to build a whole pre-opening marketing plan for any new store and deploy this to their planner based on each location’s specific timeline so that right from the second they log in for the first time, they can begin with marketing their new location. The learnings from the success of the San Francisco store will come in handy here as well.  

Digital Stack employee, Lexie Stoker, stands with Jess Engstrom, Director of Brand and Technology at FACE FOUNDRIÉ. 

Everyone at Digital Stack looks forward to seeing the milestones FACE FOUNDRIÉ hits this year and is thankful for their partnership. 

“We absolutely love partnering with a brand that makes people feel their best. We love what FACE FOUNDRIÉ does and are excited to see them grow and make their services available to as many people as possible. I also love seeing the pics of Lexie and Jess.” - Peter Harris, CEO and Founder of Digital Stack - Australia

After a successful rollout of Digital Stack to its network last year, FACE FOUNDRIÉ is looking for new ways to engage with its franchisees and how they can utilize Digital Stack to provide further benefit to owners. The brand hopes to continue to provide more marketing materials each month on the platform. As well increase locations social media activity and provide a marketing plan with recommended posting schedules to locations that are opening soon. They also want to explore Email capabilities with Digital Stack.  

Getting to meet with clients face-to-face is invaluable for the Digital Stack team.  These meetings allow for collaboration and to ensure feedback and account optimizations are shared freely. It allows for partnerships like the one with FACE FOUNDRIÉ to continue to grow!